Entering the professional world is a major step in becoming an adult, and for Generation Z this transition has been uniquely challenging. Nearly 3 in 4 managers say Gen Z is harder to work with than other cohorts. [1] But rather than blaming young adults, we should understand their context and help them adjust to adulting in the workplace with empathy and practical support. Understanding Gen Z’s Workforce Challenges Gen Z has come of age amid a global pandemic, remote work,

In today’s digital and AI era, advertising has undergone a significant transformation. As brands compete to capture attention and connect with varied audiences, especially adult consumers, the importance of strategic, diversified digital advertising has never been greater. Among all the tools available, search advertising remains a powerful driver of engagement and ROI. To fully capitalize on this channel, advertisers must embrace diversity across platforms and tactics. Not E

Ad.net ’s journey began with a simple passion for domain buying, a hobby that sparked the creation of Findology.com . As Findology grew, a key partnership with goto.com (which later became Yahoo Search Marketing) played a pivotal role in shaping the company’s direction. This collaboration marked the beginning of Findology's leadership in the Pay-Per-Click (PPC) search space, helping advertisers and publishers connect with new audiences. In 2007, Findology was acquired by Pho